In the last 20 years we ruled the magazine business. In the last 2 years we started cracking the internet with the great success. So what is next? Mobile.

Mobile is currently the most personal communication tool. We all have one (or a few), it’s always with us, we use it daily to store important information, contacts, meetings, notes, music, photos. With faster and cheaper data transfer, better browsers and handsets, mobile constantly are becoming more and more interesting as media device. You can get information whenever you are, customise information to suit your interest, it’s easy, simple and not costly (any more). You can watch videos, animations, scan mobile codes and execute many other tasks on the go.

• In early 2009. Valvoline decided to create a campaign. The sole purpose was to connect and engage with their most passionate consumers – car builders. They wanted to influence and connect with people who would encourage others and spread the word about the great range of Valvoline products. EMG websites and magazines was their perfect match.

• At the centre point of their campaign, Valvoline put the unsung heroes of modified cars in this country. Placing images of ordinary blokes building and modifying their cars in their own sheds for pure enjoyment.

• With the exception of banner advertising and magazine ads, EMG created mini-website Projectshed.com.au specifically dedicated to the Valvoline campaign. Through our newsletters, website banners and magazine ads consumers were encouraged to visit the website, upload images and read real-life events about cars being built from scratch.